Overhead door company
Social Media Marketing
Of Wilmington
We’re creating intentional, high quality touch-points with people all over Wilmington—every time they open social media.
Overhead Door Company of Wilmington is a local, private family owned installation branch of a national garage door company. One of the challenges that the owners came to Kallos to fix was the lack of recognition of their team as local compared to their corporately owned competitors. They also wanted their brand perception online to be polished and professional, which is something they struggled to accomplish internally or through their previous marketing agency relationships.
Together, we have worked to cement Overhead Door Company of Wilmington as a family owned, values drives company that’s invested in Wilmington specifically. We’ve accomplished that through telling their unique local story with photo and video content.
Success for this client consists of local recognition and brand establishment. When someone sees one of their trucks on the road, we don’t want it to be the first time they’ve ever heard of Overhead Door. We’re creating intentional, high quality touchpoints with people all over Wilmington—every time they open social media.
We also include Meta ad management in the growth strategy for Overhead Door. We strategically plan posts to be promoted to a wider local audience to spearhead reaching new people. This ensures that follower or not, Overhead Door is showing up in the feed.
Over the first 6 months, we increased their account following by 219% (with 98% of the account following being based in the US.) and accumulated 519k content views.
Success for this client consists of local recognition and brand establishment. When someone sees one of their trucks on the road, we don’t want it to be the first time they’ve ever heard of Overhead Door. We’re creating intentional, high quality touch-points with people all over Wilmington—every time they open social media.
Success for this client consists of local recognition and brand establishment. When someone sees one of their trucks on the road, we don’t want it to be the first time they’ve ever heard of Overhead Door. We’re creating intentional, high quality touch-points with people all over Wilmington—every time they open social media.
